Today is International Coffee Day ! (As I type, I’m sitting with a cup of tea, LOL)
Coffee has never been more popular – an estimated 3 billion cups are consumed everyday!
Coffee is the elixir of life. And what better way to celebrate the farmers, baristas, coffee shop owners and more, than having a dedicated day every year on October 1st.
But we have to keep the increasing demand sustainable. The prices that producers receive today are more than 30% below the average of the last ten years – threatening the farmers livelihoods and their families.
Let’s make this year the year we help coffee farmers around the world receive a fair, living income.